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Floral explosion: I discovered Guerlain's new sustainable fragrance

Published By Desantos Rocky | Jun 11, 2024 10:48 a.m.

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Note Descr: Guerlain's latest launch is Aqua Allegoria is Florabloom, a sustainable fragrance that captures all the magic of the desert and the super flowers of that ecosystem....

In 1999, Guerlain launched Aqua Allegoria, its first collection dedicated to nature, celebrating its diversity and freedom. Featuring natural ingredients from Guerlain's exploring perfumers around the world, these fragrances are simple yet elegantly rich, with up to 95% naturally derived ingredients and organically grown beet alcohol.
The latest addition, Florabloom, captures the magic of the desert, inspired by the super flowers of the Atacama Desert in Chile, which emerge after intense rains, transforming the arid landscape into an ephemeral garden. This fragrance, available in Eau de Toilette and Eau de Parfum Forte, reflects the rebirth of biodiversity in one of the most arid ecosystems on the planet. Florabloom embodies environmental renewal, reviving plants, birds, animals and insects in the most arid deserts. Its inspiration in super flowers reflects the transformative and ephemeral power of nature.
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This new Guerlain fragrance captures the essence of this unique phenomenon, offering an olfactory spectacle that evokes the freshness of rain and the floral exuberance of the desert. With its Eau de Toilette and Eau de Parfum Forte, Florabloom offers two versions of this natural spectacle, capturing the beauty at different times of the day. This latest addition to the Aqua Allegoria collection reaffirms Guerlain's commitment to sustainable innovation and connection to nature.

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